Hello!
Summer is here, but work has not stopped just because the weather has warmed up.
Some clients and projects have slowed down or are taking a break, while others are just starting new endeavours or multiplying their efforts and work because summer is not at all synonymous with slowing down for them, on the contrary, it is their busiest season!
As for me, I have finished a few client projects and am just starting new ones. I am also establishing new long term collaborations while reserving some time for occasional requests and entrusting more projects to my team.
With the end of some long term projects, I decided to try out the ads feature on LinkedIn to promote my linguistic services and my team. I published an ad with my logo and a short message for a trial period of seven days on LinkedIn and set the minimum cost per click. I carefully chose my audience without restricting it too much, as my services can be offered globally, since I work in both English and French!
The results are not very conclusive. After four days, I had received five leads and spent $62 dollars in clicks on my advertisement. Among these five leads, one person was looking for work, one person had no picture on their page and only a single sentence describing him as a “student of life 2013-2040” which is not a very serious business page, two more never followed through after I sent information and a reminder, and one person requested an estimate for translating his résumé but could not afford to pay for the work. Nothing tangible has emerged from this experiment.
I am happy to have tried this, but I am not impressed by the results.
In conclusion:
• LinkedIn ads are costly and yield little results.
• People do not pay attention to what is written in the ad.
• Leads are mostly not serious.
• Regular networking on LinkedIn is free and much more efficient. So are groups and discussions.
• These pay per click ads seem to be a way for LinkedIn to make money, not for LinkedIn users to gain clients.
Writing/grammar tip
Canada Day
Canada Day (French: Fête du Canada) is the national day of Canada, a federal statutory holiday celebrating the anniversary of the July 1, 1867, enactment of the British North America Act, 1867 (today called the Constitution Act, 1867), which united three colonies into a single country called Canada within the British Empire. Originally called Dominion Day (French: Le Jour de la Confédération), the holiday was renamed in 1982, the year the Canada Act was passed. Canada Day observances take place throughout Canada as well as among Canadians internationally.
Source: Wikipedia
